CLIENT - Secure Clinical Storage
PROJECT - Art Direction, Logo Design, Marketing
DESCRIPTION - Secure Clinical Storage was the vision of a returning client in the medical profession who acted on an opportunity to pursue a new concept in securely storing medical studies and applicable information. The clients request was for an image mark that showed organization, simplicity, strength and structure. The largest challenge with this project was to help efficiently organize and communicate the data and copy delivered from the client and establish the benefits of this new concept. The image mark features the 'n' from the "Clinical" font in the nameplate to form the top of the lock. The color chosen is bold, modern, communicates safety and helps emphasize the clinical aspect of the concept.
PROJECT - Art Direction, Logo Design, Marketing
DESCRIPTION - Secure Clinical Storage was the vision of a returning client in the medical profession who acted on an opportunity to pursue a new concept in securely storing medical studies and applicable information. The clients request was for an image mark that showed organization, simplicity, strength and structure. The largest challenge with this project was to help efficiently organize and communicate the data and copy delivered from the client and establish the benefits of this new concept. The image mark features the 'n' from the "Clinical" font in the nameplate to form the top of the lock. The color chosen is bold, modern, communicates safety and helps emphasize the clinical aspect of the concept.