CLIENT - AirBorn Inflatables

PROJECT - Art Direction, Branding

DESCRIPTION - The client provided an existing logo design and asked that I help communicate a lighter and more professional brand image. Their business was designing and manufacturing outdoor adventure and holiday inflatables. The current logo featured rough edges, was outdated and did not represent the concept of the business or industry in which it functioned. My focus with this design was to add a little "bounce", soften the edges, help it feel lighter, more fun and inviting to consumers.
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