CLIENT - Carolina Clinical Trials

PROJECT - Art Direction, Logo Design

DESCRIPTION - This logo design was the result of a return client in the medical profession who wanted to enter the medical trial practice. The client's request was for a mark that invoked trust, a sense of care, and maintained cleanliness and simplicity. To achieve this request I chose an image mark that had smooth, rounded edges and was not overly designed. The color selected for the design is calming, very clean and matches well with the medical industry. The bounding brackets add a sense of safety and containment while also playing off of the two Cs in the nameplate, "Carolina Clinical Trials". The sans serif font was chosen to balance out the soft edges of the avatar and provide strength in the foundation of the logo design.
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